The science
The science of making change happen.
Shiftic turns decades of research in psychology, neuroscience, learning science, behavior and organizational change into a practical system for making behavior change happen. Developed in collaboration with researchers at RISE Research Institutes of Sweden.
Bridging Science and Practice
We started Shiftic out of frustration. Despite all we know from decades of research, 70–90% of change efforts still don't lead to meaningful results. The science on how to make change happen is there, in academic papers, models, and frameworks, but rarely does it reach the people who need it most, in a form they can actually use.
Shiftic exists to bridge that gap. We have build curated research into frameworks, models and workflows for driving behavior change. The relevant science is applied at different stages of the work, while the context, decisions and insights from earlier stages stay connected.
Our vision is to build the science engine for behavior change, applying today's research, generating tomorrow's.
A Scientific Model for Practical Change
One of the core foundations behind Shiftic is the 2024 review by Albarracín et al. in Nature Reviews Psychology, a synthesis of meta-analyses across behavioral domains, and one of the most comprehensive pictures to date of what actually drives behavior change.
Together with our research partners at RISE, we've built a model that draws on foundational studies across fields like:
- Social and behavioral psychology
- Learning and cognitive science
- Organizational psychology and culture research
- Leadership and change research
Our model is explicitly two-level:
Individual drivers
Like skills, confidence, emotion, and motivation.
Structural factors
Like norms, access, tools, and incentives.
Shiftic's Behavior Shift Score®
Designing for change means knowing what to expect from your efforts and how to improve them. That's what the Behavior Shift Score® is for.
Behind the scenes, Shiftic analyzes every activity in your initiative and maps it to the behavioral drivers it targets, from high-impact factors like practice and purpose to often-overrated ones like general knowledge. Each factor is weighted by how much it actually influences behavior, based on published effect sizes.
Shiftic then gives you a design-strength signal, the Behavior Shift Score®, showing how well your plan covers the levers research says matter most, and where you can make the biggest improvements before you launch.
ChatGPT can explain behavior science. Shiftic can make it structural. We combine conversational AI with a research-backed scoring framework that shows how strongly each behavioral lever tends to move actual behavior, so you can design plans that actually pull the right ones.
Where We Are and What's Next
Shiftic's design-scoring engine is already live in a public beta, used by real teams to design smarter, faster, and with more confidence.
Together with researchers, we're continuing to evolve the model, building a system that not only reflects the best available evidence, but keeps improving as more real-world data flows in.
Going forward, our focus is to build a Bayesian model powered by structural causal graphs, grounded in empirical evidence of what truly drives behavior change.
Research References
- Albarracín, D., Fayaz-Farkhad, B., & Granados Samayoa, J. A. (2024). Nature Reviews Psychology, 3(6), 377–392.
- Michie, S., van Stralen, M. M., & West, R. (2011). Implementation Science, 6, 42.
- Deci, E. L., & Ryan, R. M. (2000). Psychological Inquiry, 11(4), 227–268.
- Gagné, M., & Deci, E. L. (2005). Journal of Organizational Behavior, 26(4), 331–362.
- Ericsson, K. A., et al. (1993). Psychological Review, 100(3), 363–406.
- Salas, E., et al. (2012). Psychological Science in the Public Interest, 13(2), 74–101.
- Cialdini, R. B., & Goldstein, N. J. (2004). Annual Review of Psychology, 55, 591–621.
- Judge, T. A., & Piccolo, R. F. (2004). Journal of Applied Psychology, 89(5), 755–768.
- Schein, E. H. (2010). Organizational Culture and Leadership. Jossey-Bass.
- RISE Research Institutes of Sweden (2024–). Model development partner for Shiftic's Behavior Shift Score®.
Full reference list available upon request.
European Union support
The development of the Behavior Shift Score® is co-funded by the European Union.